BetUK was the big market share riser on the Oddschecker grids in December, its 5.15% of betslip clicks lifting it seven places to sixth spot.
December marked the ninth month during 2023 in which the LeoVegas-owned challenger brand managed a top 8 position in the odds comparison affiliate’s market share rankings, which Oddschecker attributed to its competitive pricing and promotions.
Bet365’s dominance of the grid throughout 2023 continued into December, its 24.8% market share across all sports putting it nearly 15pp clear of second-placed William Hill and third-placed Sky Bet.
This order was replicated across 2023 as a whole, which saw the two vie for the runner-up spot since the spring when Paddy Power and Betfair’s rankings were boosted by several big sponsorship campaigns.
Betslip clickshare on the Oddschecker grids are determined by a variety of factors, ranging from operator generosity in the form of pricing, place terms and free bets, to position on the grids and sponsorship spend.
Oddschecker recently announced Bet365 would exclusively take over dedicated sports pages across its site under an expanded multi-year UK agreement.
In November, its parent company Oddschecker Media Group also acquired Italy's biggest sports betting affiliate, SuperScommese.it, to take a market-leading position there.