Real Luck Group, parent company of esports betting operator Luckbox, has announced its plans to reinstate its affiliate marketing strategy.
The operator has signed agreements with “several key affiliate marketing networks” in an attempt to funnel traffic towards Luckbox's betting products.
Real Luck plans to adjust its player marketing based on the data and feedback from its affiliate marketing. Luckbox recently appointed David Conde as the company's new head of data, who was charged with assuming control over customer acquisition and retention campaigns.
Luckbox head of affiliates Mike Bazzi said: “Working with more of the world's leading affiliate networks is the next phase of our roadmap to attract quality new users to our betting platform. This builds upon our efforts last year to calibrate our bespoke, next-generation wagering platform, culminating in the addition of casino in December, within the timeframe we outlined.
“Our efforts will be focused on key markets and regions, and we will continually test, analyse, and fine-tune in order to maximise our marketing spend return. We are now embarking on a meaningful player acquisition marketing strategy for the first time in the company's history.”
Luckbox reported revenue decreases for the third quarter of 2021 as the company prepared to launch its online casino product.