MediaTroopers has obtained revenue share deals in every US state possible, coming after two recent licences granted at the start of 2023
The Malta-based affiliate which operates in the US has now been granted six revenue licences in Colorado, Arizona, Michigan, Washington, New Jersey and Pennsylvania.
The licence in Colorado was obtained on 19 January 2023 and the one in Arizona on 13 January 2023.
In states where a licence is not required for affiliates, the company said it can operate on a revenue share basis in five states currently. These include Iowa, Nevada, New York, Ohio, Virginia and Ontario in Canada.
Two types of licences needed
Gambling regulatory authorities in the US can enact two different licencing models for affiliates. The first is a licence to promote gambling on a cost-per-acquisition (CPA) basis and the other is dealt on a revenue share basis.
These deals between affiliates and operators are regulated through each party obtaining these different licences per state.
Shmulik Segal, MediaTroopers’ CEO and co-founder said that he thinks revenue share licences are the way forward.
“As a digital marketing agency highly focused on the US market, MediaTroopers has invested a lot of time in our licensing procedures and in creating a core presence in regulated US states.
“With our combined understanding of the acquisition and retention of customers, I believe that the revenue share licence is the best way forward. By producing more devoted repeat clients, revenue share standards are ideal for creating better-established online gambling markets around the US.”
Segal went on to add that his experience in the igaming industry has led him to favour the revenue share licences.
“Throughout my years in the igaming industry, I’ve continually opted for a revenue share license, where possible.
“It’s always been MediaTroopers’ desired licensing model with our partners and the next step for strengthening alliances and long-standing partnerships. Alongside encouraging integrity, a revenue share licence generates a shared interest for all parties to work hard, prosper, and commit to quality and return on investment in the long run.”
Lengthy application shortened
These licences can take up to 18 months to obtain, according to Segal, who admits that MediaTroopers was able to shorten that process.
“It takes an immense amount of time and preparation to compile all requirements, not only for the entity but also for the company’s shareholders, too. Generally, such applications can take up to 18 months.
“As a result of our compliance strategy and responsiveness, we have managed to obtain some in a much shorter period. Overall, we are extremely proud of having such an extensive list of licences. At the end of the day, they put MediaTroopers ahead of the game.”
Benjamin Truman, MediaTrooper’s COO and co-founder will be on the Startup stories: breaking the US as an independent affiliate panel at iGB Affiliate London. Catch Benjamin on 10 February 2023 at 1.30pm.