FL Entertainment-owned Betclic has entered into a regional partnership with mixed martial arts series the Ultimate Fighting Championship (UFC).
Under the deal, Betclic will serve as an official betting partner of the UFC in France, Poland and Portugal.
Betclic will also become presenting partner for the UFC Fight Night Paris, which is due to take place in the French capital on 2 September. The operator will benefit from branding placement inside the UFC Octagon as well as across its social and digital platforms.
The deal marks the first time Betclic has partnered with a global organisation. It is also the UFC’s first betting partnership in France, Poland and Portugal.
“France is an incredibly important market to the UFC,” UFC vice-president of global partnerships Nicholas Smith said. “Throughout the company’s hard work to have the sport of MMA recognised, one of our main objectives was to create impactful and meaningful partnerships with local organisations.
“We’re looking forward to working alongside Betclic to enhance our fans' online gambling experience and bring exciting activations to our event in Paris.”
Betclic managing director Nicolas Béraud added: “We are delighted to be UFC's first partner in our three main markets, France, Portugal and Poland.
“UFC has accomplished amazing things in developing the sport of MMA. It is at the core of our mission to promote and partner with emerging sports and enhance fans' passion.
“With this partnership, we will offer them a new experience with increased interactivity during UFC events and some surprises for UFC Fight Night Paris.”