Caesars Entertainment, Inc. has entered a first-of-its-kind sports betting and fantasy gaming partnership with the Fiesta Bowl Organisation, the organising body of the Fiesta Bowl US college football game.
The multi-faceted deal will focus on fan engagement, the organisation’s year-round events and expanding sports betting and education in the state of Arizona, where the Fiesta Bowl is hosted each year.
Caesars will host fan lounges at stadiums for both the Fiesta Bowl and Guaranteed Rate Bowl games, as well as become title partner of the Fiesta Bowl pre-game parties and take part in the annual Fiesta Bowl Kickoff Luncheon as presenting partner.
“We’re thrilled to work with the Fiesta Bowl Organisation on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices,” Caesars Digital chief development officer Dan Shapiro said.
“These fans are unrivalled in their passion, and we look forward to offering the Caesars sportsbook to them this fall.”